15 Jun Media Relations for TheFitExpo in Los Angeles – Good Day LA
TheFitExpo asked c3 Communications, Inc. to help with public relations for their expo coming to Los Angeles after being scaled back because of the Covid pandemic. This is the largest fitness expo on the West Coast. We only had a couple of months to execute the PR in one of the hardest markets in CA and the nation. They also asked us to take over their social media. We CRUSHED it on all aspects, securing 17 TV hits, 20 print hits, 2 radio interviews and numerous online hits. That is in addition to the very successful social media campaign we deployed, which garnered so much engagement and excitement for the show.
Although the show was down in their normal attendance which was to be expected with the pandemic, it was a huge success for the client. It gain the momentum they wanted, elevated their social media (which they have us managing on an ongoing basis), got the excitement back into their show and set them up to continue that success for their next LA show in January 2023.