Joice Truban Curry
President & CEO
Joice founded c3 in 2000. Today, Joice creates and leads programs for clients spanning the arts, education, hospitality, tourism, retail, business-to-business, restaurant, consumer product, non-profit, wellness, health care and entertainment industries. A graduate of San Diego State University (SDSU), her creativity, energy and public relations savvy helped grow c3 from a one-person shop into one of San Diego’s most successful long-standing boutique PR agencies.
Before founding c3, Joice worked at Berkman Communications on their executive team and also served as media relations director and national spokesperson for Children’s Hospital and Health Center San Diego (now Rady Children’s Hospital). In addition, rounding out her over near 30 years of experience, she worked as a press secretary for the California State Legislature.
Joice is active in the industry and community. She is a two-time past president of the San Diego chapter of the Public Relations Society of America (PRSA), past chair of the national PRSA Honors and Awards Committee, and has served on many non-profit executive boards. In addition, Joice volunteers for the Red Cross and Salvation Army locally in San Diego. Under her leadership, c3 is a big contributor supporting many local non-profits with pro-bono PR services. Those include, the Alzheimer’s Assoc. of San Diego & Imperial Counties, The Rosie Network, The Thumbprint Project Foundation and St. Jude’s, to name a few.
Joice has been recognized by clients and industry peers alike, both locally and nationally, winning awards including the PRSA San Diego Chapter Edward L. Bernays Eva Irving Community Service Award as well as was honored by her peers and the San Diego business community as the Public Relations Professional of the Year by the San Diego Chapter of PRSA. In addition, Joice and her c3 team has been honored with three national PRSA Silver Anvil Awards (the Oscar® of the PR industry). She has been named one of San Diego Metropolitan Magazine’s top 40 outstanding community leaders and honored as a Visionary in Philanthropy by the Salvation Army.
In addition, Joice and c3 were hand-selected to represent the San Diego & Palm Springs, CA. as part of the PR Consultants Group (PRCG), an exclusive nationwide network of 50 highly regarded, award-winning senior-level public relations and communications consultants working in every sector of every major U.S. market and Puerto Rico.
When not working at the profession she loves, Joice spends time with her husband of 26 years, Sean, in their Carmel Valley home with their adopted all-white rescued cat, Chloe.