Media Relations

Media relations is the cornerstone of c3’s success. Our goal is to gain as many media placements in as many outlets – traditional and social – that we can, resulting in discussion and casual conversation. Our objective is always to “move the needle,” which we do successfully time and time again for our clients.

Traditional Media

Where other agencies just “do” media relations, we eat, sleep and breathe media relations. Our number one client is the media, which in the end enables us to bring measurable results. Our goal is to gain as much strategic placement in as many outlets as possible. With our personal relationships with local, regional, national and trade media in a variety of industries, we get proven results time and time again. We like to hear and see our clients’ names in the news. We believe in pitching real and meaningful stories. If it’s not media worthy we’ll be honest and tell you, and we’ll work together to create an angle that is media worthy or design a new concept that will get results you want. We put our reputation and close personal relationships with editors and reporters on the line with every pitch we do, so with c3, its media deliverables you can count on!

Social Media

c3 believes in taking an integrated communications approach to any campaign. Whether you have an existing social media campaign in place or just getting started, c3 would like to be your social media partner. Regardless, if you are a start-up or a large company, c3 can help you navigate this ever-changing medium, and help raise your number of fans, followers and friends. Smart brands are using social media—Facebook, Twitter, Pinterest and others—in meaningful ways. No other medium can create a buzz as quickly as that of social media. At c3 we believe it is about engagement with your customers, and that is what we bring to the table with our social media strategy and execution. Friend us on Facebook and follow us on Twitter to see the latest work and story placements we have secured for our clients.

Crisis Media

Over the years, c3 has assisted countless brands with their crisis situations. A crisis never happens when it is convenient and unlike other firms, someone on our executive team is reachable 24/7 for our clients. In our tenure, we have drafted and executed countless crises plans and been on the front lines to help our clients. We have coached CEOs and executives when they were in the hot seat. We have helped in national disasters as volunteer public information officers for the American Red Cross and The Salvation Army. Our executive team actively serves as paid public information officer consultants to San Diego Gas & Electric (Sempra / SDG&E) in disasters or San Diego county power outages. We have great effectiveness in helping manage these difficult and time-consuming problems. Some of the situations c3 has managed include: food crises, fires that have destroyed restaurants and then re-launched them, medical outbreaks, a hostile takeover of a board, an abrupt executive leadership change, the closing of a business and employee layoffs, to name a few. We manage the strategy, PR and media, and in the end, help protect, and in some cases, restore, our client’s brands.