02 Dec Effective Public Relations on CBS & CW for Our Client

Through public relations / media relations, c3 Communications, Inc. (c3), secured a wonderful feature for their client Guitars and Ukes in the Classroom on the Zevely Zone on CBS and CW. Taking advantage of the traction gained from previous media exposure, c3 orchestrated a thoughtful segment that unfolded at Freese Elementary School—a noteworthy implementer of the Guitars & Ukes program. Watch it here to see what a wonderful program this is to help kids learn all subjects through the power of music.

Effective Media Relations

Hosted by Jeff Zevely, the Zevely Zone segment not only effectively covered essential talking points about the program but also included a compelling call to action. Viewers were encouraged to contribute through donations and grants to support the cause.

The spotlight on Freese Elementary School serves as a microcosm of the broader impact Guitars & Ukes in the Classroom aims to achieve. By showcasing successful program implementation and the power of music, c3 has set the stage to inspire other schools to consider this innovative educational approach. The careful placement of the segment on CBS reflects c3’s ability to strategically navigate the media landscape effectively.

Power of Public Relations

The power of public relations is amazing for elevating any brand and organization. This segment will help Guitars and Ukes in the Classroom reach other schools not only here in San Diego but across the nation. Watch for more media relations coverage on this very important organization.

This successful case study not only underscores the transformative potential of music-based education but also serves as a reminder of the impact an effective communication strategy utilizing public relations can have in driving positive change.

If you are looking for public relations exposure such as this for your organization or businesses, c3 Communications, Inc. is your strategic partner. Contact us today to explore how we can help you navigate the media landscape, amplify your story, and contribute to meaningful conversations in your community.