06 Sep Guitars and Ukes in the Classroom – KUSI Media Relations
c3 Communications, Inc. (c3) secured our client Guitars & Ukes in the Classroom on KUSI Good Morning San Diego. It was to promote their FREE fall music leadership courses open for registration! Take a look as Jessica Baron (Founder) shows Lauren Phinney how to play the ukulele using their program. Watch the joy on her face as she strums along with Jess and starts playing and singing Mary Had a Little Lamb. Priceless. This was a really great segment over 7 minutes long which is unheard of in TV news.
Watch it HERE and hopefully it will inspire others to donate to their cause or inquire how to implement the program in a school. We know media relations will be the key in getting this wonderful organization noticed.
Guitars and Ukes in the Classroom is dedicated to expanding the role of music in education and to elevating student engagement by making purposeful, inclusive, hands-on music a joyful and integral part of academic and social-emotional learning throughout the school day, and beyond.
As they have on their website, this isn’t just about giving out free guitars and ukulele. They pursue their mission by training, equipping, and inspiring educators, specialists, school staff, and support service providers to lead classroom music with songs for learning, collaborative student songwriting, and developmental instrumental instruction that builds 21st Century Skills. These include cooperation, communication, collaboration, creativity, and critical thinking.
We are so excited to help this non-profit stand out and garner the attention they so deserve.