17 May Promoting Culture Through PR: Native Star’s Grand Opening in San Diego

At c3 Communications, Inc., we’re honored to be a part of historic moments that matter—and Native Star in San Diego’s Gaslamp Quarter is one we’re especially proud of. As the first Native American-owned retail store in the district, Native Star is more than just a storefront—it’s a powerful celebration of culture, creativity, and legacy.

c3 Communications was proud to secure a feature on CBS 8’s Zevely Zone to help tell this incredible story to the community and beyond. Watch it HERE. From coordinating press outreach to supporting the grand opening event coming up, our team worked closely with Ruth-Ann Thorn, the visionary behind Native Star, to shine a light on a moment that reflects the depth and beauty of Native American heritage.

San Diego is home to 18 federally recognized tribes—more than any county in the nation—making this opening especially meaningful. This is what thoughtful public relations and strategic media outreach can do: elevate voices, honor communities, and make history.