30 Mar One of the Most Challenging Weeks to Promote a Show but c3 Pulled it Off

c3 Communications, Inc. (c3) secured KTLA to go live at the Pacific Coast Sportfishing Tackle, Boat, Travel and Outdoors Show. It is the largest outdoors show on the West Coast. This was one of the most challenging events c3 has promoted in a very long time. It wasn’t because of the show itself, it was because of what we were up against in terms of other events and news. This particular week there was 1) The Election and results coverage, 2) the State of the Union Address, 3) The Oscars, and 4) The LA Marathon. And again, this was the same week as our show. In spite of all of this, c3 was able to secure and coordinate not only KTLA but we also had more coverage than the previous year which included Spectrum TV and Fox 11 Good Day LA in addition to print and online pick up from Parenting OC Magazine. And even more impressive, c3 secured the Orange County Register for a huge slide show of photos with a write up online as well as a big story in the print edition. Now THAT is why you hire a public relations agency.

With everything going on c3 STILL garnered the following for the show

Over 64 minutes of TV coverage, almost 1.1 million viewers, with an estimated cost value of $435,157.11. In addition, the digital OC Register version receives 1.8 million visitors, and the print copy has a circulation of 150,000. Parenting OC Magazine has a readership of 103,000 and receives 14,000 monthly visitors to their website.

For this segment, we had Jasmine (reporter) at the Batson Enterprises booth. They supply fishing rods and parts worldwide. If you have a fishing rod, chances are the parts are from them.

We were able to take something that may seem a little mundane and turned it into something interesting and fun. It’s what we do for all our clients. Take a look at the end of the video as Jasmine tries her hand at their fishing simulator. It looks like a lot of fun, and it is, but it isn’t easy that is for sure. You can’t make up her excitement on catching the big one!

If you have an event or want exposure such as this, give a us call or email us today and let’s get the conversation started and get you noticed!